GTA 6 Marketing Campaign: Every Billboard, Cover and Stunt, With Dates
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By Alex · Last updated:
| Status | Confirmed |
|---|---|
| First big piece | Dazed cover story, August 26, 2026Confirmed |
| Cities so far | Miami, New York, Paris, OsakaConfirmed |
| Biggest single ad | A building wrap by the Paris ring road, estimated at about 175 mSupposed |
| Still to come | Miami Heat as Vice City on November 18; Grand Rex launch night in Paris on November 19Confirmed |
Rockstar didn’t buy one huge ad for GTA 6. It switched on a city at a time. Since late August the campaign has gone from magazine covers to a roof in Miami, a wall in Brooklyn, a screen in Times Square and a metro station in Paris, and every few days something new turns up. This page keeps all of it in one place, with dates, and gets a new line each time the campaign does.
The Timeline
| Date (2026) | Where | What happened |
|---|---|---|
| August 26 | Online, then print | Dazed publishes its GTA 6 cover story; print on sale September 10 |
| September 15 | Social media | Travis Scott, Future, Morgan Wallen, Keith Richards and others post GTA 6-styled art on the same day |
| September 17 | Streaming, stores | Rockstar and Atlantic announce GTA VI: The Album, 34 tracks, with pre-saves and vinyl |
| September 23 | New York | The Marriott Marquis screen in Times Square runs the album with “Listen on YouTube” |
| September 23 | Miami | A “Welcome to Vice City” sign appears on the Kaseya Center roof |
| September 24 | Rockstar Store | Pre-orders open for the $399.99 Goodtime State collector’s box |
| September 26 | Print and app | Game Informer puts GTA 6 on its cover |
| October 1 | New York | Colossal Media starts painting a GTA 6 mural in Williamsburg, Brooklyn |
| October 2 | Miami | The Heat announce A Night in Vice City, a home game under the Vice City name on November 18 |
| October 2 | LOVE makes GTA 6 one of six covers of issue 27, on sale October 5 | |
| Early October | Paris | A GTA 6 wrap goes up on a tower by the ring road; posters appear in the metro |
| October 8 | Rockstar Store | The official GTA VI merch collection goes on sale |
| October 8 | GTA VI website | Rockstar reveals the first six radio stations and their hosts |
| October 14 | US skies | A Goodyear blimp in Vice City colours flies south to Florida |
| October 19 | Miami | A sightseeing bus with Jason and a Vice City Coquette hit the streets |
| October 29 | Edge puts GTA 6 on a gatefold cover with a 16-page report | |
| Late October | Osaka | Giant billboards go up in Shinsaibashi, with a CERO Z badge |
| Early November | Miami Beach | Giant pink “Vice Beach” letters go up on the lawn of Lummus Park, by Ocean Drive |
| November 5 | GTA VI website | Rockstar opens the Launch Gallery with more than 35 new screenshots |
| Early November | Miami | The Heat post a live-action Vice City trailer with the cars and the blimp |
| Early November | Japan | Displays and promo boxes appear in shops across the country |
| November 18 | Miami | The Heat play the Bucks as Vice City at the Kaseya Center; the Vice City uniforms go on sale |
| November 19 | Paris | The Grand Rex cinema shows the opening hours of the game on its big screen on launch night |
Miami, New York, Paris
Miami gets the most, which makes sense: Vice City is Miami. The campaign there lives on real buildings, the Heat’s arena roof and then the Heat themselves, so the city is turning into the game’s set before the game exists.
In early November the campaign reached the beach itself: giant pink letters spelling Vice Beach now stand on the grass of Lummus Park, a few steps from Ocean Drive, the same strip of sand the game’s Vice Beach is built on.
New York gets the classic advertising: the biggest screen in Times Square and a hand-painted wall, the old way of doing outdoor ads, by a crew that still paints them with brushes.
Paris is the first city outside the US with a full set. French outlets put the building wrap by the ring road near Porte de Bagnolet at around 175 metres, an estimate nobody has confirmed. The Grand Rex, a historic cinema, will play the start of the game on the big screen on November 19. And in the metro a poster of Jason and Lucia went up at a station called Bonne Nouvelle, which translates as “good news”. Whether that was planned I can’t say, but I’d like to think somebody at the agency smiled.
Why a Campaign Like This Works
As a tech artist I notice how much of it is built from the game’s own assets. The Brooklyn mural copies the vinyl art, the Heat poster uses the Vice City neon, the merch prints the tee Jason wears in the game. Nothing here needed new imagery, and that’s the point: by November the logo, the colours and the faces will be so familiar that the game will feel like a place you’ve already been.
FAQ
Where are the GTA 6 ads?
So far mostly in Miami (the Kaseya Center roof sign and the Miami Heat’s Vice City game), New York (the Times Square screen and the Brooklyn mural) and Paris (a building wrap by the ring road, metro posters and a launch night at the Grand Rex).
When did the GTA 6 marketing campaign start?
The first big piece was the Dazed cover story on August 26, 2026. From mid-September the pace picked up: the album, Times Square, the Kaseya Center sign, magazine covers, the Brooklyn mural, merch and the radio reveal.
Is there a GTA 6 launch event?
Yes, two so far: on November 18 the Miami Heat play as Vice City at the Kaseya Center, and on November 19 the Grand Rex cinema in Paris shows the opening hours of the game on its big screen.
Everything here comes from official Rockstar materials. Analysis is labeled. We don’t publish leaks.
By Alex · Last updated:
News
- Rockstar and PlayStation throw a GTA 6 festival in Miami on November 21 with Travis Scott, Cardi B and Justice
- A Russian brewer registers 'Doctor Diesel VI' to cash in on GTA 6, with a beer due in mid-November
- GTA 6 reaches Japanese shop floors: new displays, promo boxes and posters go up across the country
- The Miami Heat release a live-action Vice City trailer with the game's cars and the blimp
